It’s a rare breed that looks at 19th century art and thinks “Wow, that’s nice. But it’s missing enormous brand logos.” Meet such an individual – Italian filmmaker Davide Bedoni, who, in his spare time, likes to make fine art look like a Nike campaign.

Mixing his love of the aesthetics of both the oil paintings and Nike, this isn’t a statement about consumerist culture but instead passion project done purely for the love of it. “I’ve never wanted to criticise consumerism, for me it’s just something aesthetic. I would like to see things like SwooshArt as real advertising, especially for a fashion brand..

With over 200 iconic pieces given the Nike SwooshArt treatment you can see them all on the Tumblr page.

Mica Nantes

[Via.]