Design: The real cost of a logo
How much did Google and Coca-Cola pay for their logos?16-Aug-2012
Nike, Google, Coca-Cola, Twitter – you know their logos well, but have you ever thought about how much these logos are worth? These logos have helped these and similar brands maintain their iconic status and HUH. magazine wanted to find out just how much these companies paid their creative agencies for the designs. Whilst astronomical sums have been paid for some, others were commissioned for next to nothing, with prices running a spectrum of $0 to $211 million USD. It’s a super interesting read with a few surprises. Find out how much was paid for the 2012 Olympics logo (which we all know was really a picture of Lisa Simpson doing naughty things) and head here to see the full article.