Video: Louis Vuitton ‘Life’

Continuing the ‘core values’ campaign, Louis Vuitton has releases its latest video featuring Yasiin Bey and calligrapher Niels Shoe Meulman.

Posted By ACCLAIM Staff | 25-Sep-2012

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Yasiin Bey again takes part in this video for Louis Vuitton honouring Muhammed Ali. Similar to the last two videos ‘Dream’ and ‘Word’, the video features Yasiin Bey’s voice echoing throughout a boxing ring reciting Ali’s words, whilst calligrapher Niels Shoe Meulman interprets them in his own creative way. Both creative and poetic, the video this time focuses more so on Meulman’s beautiful oversized brush strokes as he creates the word ‘life’