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In support of Nike and (RED)™’s unique shared partnership approach to fight HIV/ AIDS in Africa, leading sport stars Didier Drogba, Clint Dempsey, Javier Mascherano, Maria Sharapova and Kobe Bryant along with many others came together in a new viral film released by Nike this week to encourage fans globally to “Lace Up. Save Lives.”.
 
The film is part of the Nike and (RED) partnership. Nike produces (PRODUCT)RED branded laces, with all of the profits split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria – which funds medication for those living with HIV – and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention in Africa. This unique partnership, first announced on November 30th, the day before World AIDS Day in London last year, delivers programs that both medicate and educate.

Bringing together athletes with global appeal across football, tennis and basketball through this film provides another way to elevate awareness and unite people in the fight against HIV/AIDS in Africa. The film features a cast of global athletes using the (NIKE)RED laces to lace up in unique, creative and imaginative ways.

 You can help the cause by purchasing a pair of the (Nike) RED laces here.
 
Check out the clip!