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As part of its ongoing creative collaboration with Jay-Z and Madison Square Garden (MSG), and the ABSOLUT Concert Series, ABSOLUT Vodka announced last week – “NY-Z” – a behind the scenes Jay-Z documentary showcasing what it truly means for an artist to play at the Garden.
 
ABSOLUT worked with famed photographer Danny Clinch to capture never before seen footage of Jay-Z and John Mayer as they prepared for Jay-Z’s benefit concert at MSG this past September 11. 
 
"NY-Z" will be unveiled on March 22 at www.facebook.com/ABSOLUT .
 
Check out the trailer here above!