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Oakley, are you for real? This is what you're spending your money on? For a long time you were a brand relegated to being the eyewear of choice for daggy zinc covered cricketer/douchebags and as things tend to do you came full circle and have experienced a credibility revival based on the return of interest in classic shapes like the frogskins. 

To the brands credit it's had some nice collabs like the Oakley X Eric Koston joints but I'm guessing that had nothing to do with the Australian department as it seems they're more interested in appealing to 13 year old tweens. Sure, you got a lot of coverage, but in our opinion none of it was good.