Inspired by a number of years living in NYC, Gavin and Marika Ward recently launched online store, the aptly named BleeckerSt.com. Specialising in American menswear with a focus on independent brands and garments not available in Australia, the duo are committed to bringing a little bit of NYC style down under. We spoke to owner Gavin about New York, the motivation behind the store and some of his favourite pieces, some of which appear in the gallery of this post, so make sure you check it out as up until October 15th Bleecker St. is offering all ACCLAIM readers 10% off all new season stock. Just enter ACCLAIM at checkout.
What was the motivation behind creating BleeckerSt.com?
We love that New Yorkers have a style unto themselves. They don’t try to be cool, they just are. After living in New York for a number of years we moved home in 2009 to launch BleeckerSt.com; to share the big city’s brash attitude and offer an alternative to the mass-produced ‘designer’ shit in your neighbourhood.
Who are the brains behind the store?
Behind BleeckerSt.com is myself, Gavin Ward, and my creative advertising background, Marika Ward and her men’s fashion design and buying background and Ace, our French