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Weekly updates


Who better to be the face of a campaign promoting something as disturbingly unusual as “Fresh and Sexy” wipes than the dialled-up-to-11 Andrew W.K.

‘Fresh’, ‘sexy’ and ‘wipes’ aren’t three words you’d normally hear together in a sentence (and for good reason) but hey, Andrew W.K. thinks these things are the shit.

Taking time out of his busy schedule to back this slightly left of centre campaign, Andrew W.K. is getting amongst the hype, stating “whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new.”

Playtex, the female sanitary products manufacturer has come out with the product designed for both genders to utilise before or after engaging in the act of getting down and dirty.

Whether you’re into this idea or not, the campaign photo of Andrew W.K. looking far too enthused about sex wipes has officially been burnt into your mind, now and forever.