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Weekly updates


Today we’re very excited to announce the launch of Limit’d, a brand new digital magazine produced in conjunction with Hype DCLimit’d is a free monthly title for iPhone and iPad that explores the latest in street culture and fashion. From music, to art, to design – Limit’d is your go-to source for what’s happening in the creative world. Of course, it’s also full of the latest releases from all your favourite sneaker brands, as well as exclusives, discounts, and premium content from Hype DC.

Our debut issue features the inimitable Alison Wonderland rocking a Hype DC exclusive Adidas ZX Flux and discussing her debut EP Calm Down, as well as a feature profile on Jimmy Bliggs – the creative mind behind Grand Scheme, the independent Australian streetwear label that’s favoured by the likes of Kendrick Lamar, M.I.A., and Action Bronson. On top of that, you’ll find all the latest sneakers from adidas, New Balance, Supra, Nike, Puma, Clae, Lacoste, Converse, Le Coq Sportif, and more.

Limit’d is a premium digital magazine, bringing a new dimension of interactivity and depth to your experience. Seamlessly flip between colourways and styles on new sneaker releases, watch exclusive video content, go behind-the-scenes on our features, and shop directly from the application. Download Limit’d today and you’ll also get 10% off your next online purchase from Hype DC.

You can download Limit’d right now from the Apple App Store.