Swaag is a new iPhone app aimed squarely at the style crowd. In the era of Lookbook.nu and countless style blogs, street fashion has never been so thoroughly documented. The guys behind Swaag are looking to make that process mobile – allowing users to upload and tag looks straight from there phone. The app also integrates with existing social media platforms, allowing you to share your style across your other online accounts.

The developers have produced a film to accompany the launch of the app, which admittedly does little to actually highlight exactly what it does.

Swaag is available in the App Store now.