Appealing to everyone’s nostalgia comes this amazing Ad by Volvo who are definitely set to receive a few nominations for the Cannes Lions award for next year. No stranger to mixing stunts with semi-trailers, this time, Jean-Claude Van Damme is at the helm – literally – perched between two Volvo semi-trailer cabs, balancing on their side mirrors.

“I’ve had my ups and downs, my fair share of dumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics and a mindset to master the most epic of splits”.

Soundtracked by Enya (another icon not relevant since the nineties), how Volvo have seamlessly shown semi-trailers and a Zen-like experience is beyond us, press play and enjoy.

Mica Nantes