Logo Life: Life Histories of 100 Famous Logos

New book looks at the visual evolution of 100 famous logos

Posted By Lara Chan-Baker | 7-Sep-2012

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This new book from the owner of award winning design agency SOGOOD looks at the histories of 100 world-famous logos that you know and love (or hate). Documenting the visual evolution of these logos, the book is an intriguing insight into branding trends of the twentieth century. The author used to be the creative director at TBWA/Designers Company as well as type director at Saatchi&Saatchi, so I’d say he knows what he’s talking about. You can have a look at the online preview here. Available for pre-order now on Amazon.

Book

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