Carmakers in my opinion have the most fun when it comes to viral campaigns, I guess when there’s a reported $600 billion to be made (in the US alone) in your industry every year, you have a bit of money to play with. Sicon, the youthful brand that Toyota sells specifically to America has always had a tongue-in-cheek attitude with its campaigns, but this one takes the cake in simplicity and sex appeal; chuck four bikini models in a new Sicon iQ with donuts and glasses of milk, do some donuts in a parking lot and watch the milk-covered bikini models scream.

Fellas there’s no kidding ourselves on what we’re thinking when it comes to almost-naked shorties dripping in milk….