Pharrell Williams introduces us to the ICECREAM Skate crew including Andre Beverley, Emmet Duffy, Jamel Marshall and Stephen Martinez. Pharrell had a few words to say about the launch:

“Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got the real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow.”

See their intro clip above which features an unreleased track from Pharrell.