Magazine

Issue 20: JAPAN
Guest-edited by Pete Le Chic of progressive label For The Homies, the JAPAN issue sees us go straight to the source, with one-on-one interviews with some of the biggest shakers and movers of the current creative culture scene, some of whom have never given Western interviews before. The cover sets off the stand-out issue with an image shot for us by iconic Japanese photographer, Yasuma ‘YONE’ Yonehara. This is continued inside with an exclusive 12-page shoot by YONE, featuring his signature Japanese female models in a selection of For The
Homies garments. The issue contains the gamut of Japanese creative culture, from Cheki cameras to the nation’s unique take on denim and hamburgers, we’ve got it all covered.
BIG-O OF PHENOMENON
BIG-O is the mastermind behind label PHENOMENON. Citing inspiration from everything from psychedelic rock to Ed Banger, the man’s unique take on style and tailoring is explored through the ground breaking label. Big-O gives Pete of For the Homies one of his few Western interviews ever.
YONEHARA 'YONE' YASUMASA
Notorious for his candid photography of sexy Japanese girls, YONE has a long history in magazine creation and editing. We talk to the man himself about how his history in publishing infamous magazines such as Smart Girl, informs the kinds of images he takes, as well as the general culture surrounding young women in Japan and where his work fits in.























































































