While Rocky has always managed to create rap with visuals heavily in tune with on-point, artistic aesthetics, his latest offering in the form of this video to his most recent single kind of ups his game. Using lots of lo-fi elements and projectors, he creates a kind of dream like experience with muddied light sources and strobing figures. It ends with a tribute to recently lost contributor and A$AP Mob visionary A$AP Yams, whose departure left a visible impact on Rocky during his performance at Paris Fashion Week.
Accompanying the lead-up to the vid drop was a Tumblr-based AMA in which he answered some questions from fans. We’ve thrown out favourite excerpts up above after the vid so check ’em out.
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