RiFF RAFF has to hands down the most controversial figures in rap right now, and love him or hate him it seems like he is here to stay. The controversy that surrounds every single thing he says or does made him the perfect cover model for the boutique edition of our Authenticity Issue.
While shooting the cover on location in Beverley Hills we caught some time with RiFF – and he proceeded to explain his personal branding to us in the most Raff-esque fashion possible.
If you’re keen to dig a little deeper into the mystery that is RiFF RAFF – check our full cover story right here.
Film and edit: Nick Walker
Music: Harry Fraud