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Everyone remembers where they were when they first heard those jumpy string samples, and that infamous chant, “GO. GO. GO. GO Shawty.” Yep, if ever there were a single line of music to transport your lulling mind back to the excessive hedonism of early 2000s hip-hop, then chances are it’ll come from those three and a half minutes of Dre-produced excellence.

While ‘In Da Club’ was by no means 50 Cent’s ‘debut’ single, it certainly catapulted the once-stagnant wordsmith from Queens into the hip-hop, and not to mention mainstream, radio stratosphere. It showcased a lean, young, and hungry rapper on the verge of being the curator of his own proverbial shitstorm of fame.

But just as his mentor, and frequent collaborator, Dr Dre pioneered low-riders and 40oz-galore summer cookouts back in the early ’90s, so too did Curtis James Jackson III a decade later make a name for anthemic club numbers, brimming with sexual innuendos and brash, unashamed mafioso aphorisms.

As the great man turns 41 today, we thought what better way to celebrate than taking a Gucci-clad stroll down the exclusive quarters of memory lane, and into the IYF, wealth-flaunting years of the early noughties.

These were the years hip-hop began to leave behind its previous sense of underachievement, and began to reap all the hard-earned benefits, with bucket hats, white do-rags, baggy throwbacks, scantily clad mistresses in the hundreds and, let’s not forget of course, videos chock-full of slow-mo, angular walking shots.

For a brief, but significant period, Fiddy changed the game with this brandishing aesthetic and his poised, collected attack on the mic. Here’s to him.

  • Words: Vincent Dwyer

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01. 'Disco Inferno'

The man at his most basic: bars and babes. This is the lead single from Fiddy’s sophomore record, The Massacre. After a while, the excessive booty shaking becomes near-hypnotic, but you can’t say 50 Cent never appreciated the simple things in life.


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02. 'Best Friend' feat. Olivia

Fiddy’s second collab with R&B queen Olivia. Other collabs between the two may have been more… memorable. But hey, at least lightning can strike twice…


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03. 'Wanksta'

The Queens native’s first proper introduction to a wider audience. Recorded as a one-off for the 8 Mile soundtrack, ‘Wanksta’ showcased Jackson’s tireless confidence, and simple taste in cars, women, and white do-rags tucked under a tilted baseball cap, which would go on to become Fiddy’s visual calling card.


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04. 'Just A Lil Bit'

Ah, the white bucket hat. Is there anything more painfully 2000s? Not that this guy would give a rats what you think about his headwear. Just look at those diamond rings, those huge cigars he’s chomping on, the aforementioned slow-mo walking shots. Check your privilege.


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05. 'Window Shopper'

A banger taken straight from the official soundtrack of Fiddy’s own Get Rich or Die Tryin’ flick. That quasi-biopic may have been strikingly bleak and confronting, but thankfully this nugget of 2000s gold ain’t. Here, 50 is in Monaco (of course) exercising the extensive financial limitations of his platinum card, whilst mingling with the high-brow locals and stealing yo girl in the process.


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06. '21 Questions' feat. Nate Dogg

Possibly the most in-depth and self-dissecting 50 had been at this stage in his career. Not that this should throw you off guard or anything. Here it seems he’s been busted for money laundering and he’s try to reconcile with his devastated girlfriend, also whilst being harangued by some wack-ass, rival inmate. Thank the lord they kept 80% of it slow-mo, otherwise 2000s hip-hop fans might’ve suffered some form of inadvertent existential crisis.


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07. 'Outta Control' feat. Mobb Deep

Dre and Eminem may have been some pretty big names to cling to early on in his career, but it wasn’t until ‘Outta Control’ that Fiddy finally cemented his NY pride and heritage, linking up with the infamous Mobb Deep. Not surprisingly, it’s a club banger that, like ‘Disco Inferno’, features the winning combination of babes and bars, but with the adage of some torrential spits from Havoc and Prodigy.


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08. 'P.I.M.P.' feat. Snoop Dogg & G-Unit

The calypso backing beats and braggadocio-heavy rhymes are the perfect soundtrack to this character case study of a young rapper trying to prove himself as being a “muthafuckin’ P.I.M.P.” to a group of already established, experienced hustlers. But don’t worry, 50’s got the goods here (including babes, tinted shades, gold chains and language which is most profane *cringe*) to convince even Snoop of his own worthiness to the cause.


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09. 'Candy Shop' feat. Olivia

Before you experienced those awkward, giggle-fests known as Year 7 sex-ed, you only had to flick over to MTV to get a beginners’ crash course in the art of recreational procreation, and double entendres. There’s no way a video like this could be released to the public in 2016 without a small army of trigger warnings, but thankfully Fiddy struck the perfect balance between lewdness and reserving things which are best left to the imagination at 3pm on a Sunday afternoon.


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010. 'In Da Club'

ALWAYS save the best ’til last. Seriously, this is the OG of 2000s music videos and hip-hop bangers. Eminem and Dre dressed in lab coats, running diagnostics, and ‘developing’ Fiddy into the (literally) perfectly sculpted rapper, whilst the man of the hour showcases his ‘flow and show’ in a packed-to-the-brim club. Coupled with Dre’s invincible production, Fiddy’s bars behind the mic, and poise in front of the camera not only reaped the best hip hop track and video of the decade, but also paved the way for a young, charismatic superstar.