In a menacing return to music, A$AP Rocky openly rebuffs the Pretty reputation he has worked so hard to accrue, reminding fans and critics alike that fashion isn’t the only thing he’s killing (if the lyrics of his new single are anything to go by, this list also includes the rap game and actual people). Dropping a video for new single ‘Multiply,’ following a series of mysterious tweets, Flacko blatantly fires shots at anyone trying to imitate him.

For anyone who missed the subtlety of lyrics like ‘HBA shit is weak’ and ‘I’m a trend-setter you ain’t even peeped that,’ the clip shows the A$AP mob beating up a pair of fuccbois and comes complete with PowerPoint-style graphics featuring struck-out HBA and Been Trill logos. Juicy J also makes a cameo appearance in the video, adding an introduction to the track. Well, it looks like you’ve been warned, Flacko Jodye Season is fast approaching and it won’t be taking prisoners.

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