Eminem has just dropped the Rich Lee–directed video for the MMLP2 track ‘Rap God’, and the visual assault definitely matches the verbal.

“They say I rap like a robot, so call me rapbot.” It’s the line in the song and it seems to have influenced the cybernetic look of the video. Throughout, the Max Headroom (the glittery, very ’80s CGI TV host) influences are clearly identifiable in the clip’s bold colours and patterns as well as in the high-concept aesthetics.

Jamie-Maree Shipton

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