“GODDESS OF WORD BITCHES IMA KEEP IT BANGING,” M.I.A. posted everywhere. Borrowing a pink wig from the Nicki Minaj collection, M.I.A. stylishly plays with religious motif in the new video for her new Matangi single Bring The Noize. Although many people won’t notice, she’s using Hindi and Islamic culture references to proclaim herself a goddess in the new video – just not as heavy-handedly as Yeezus did it last week.  Everyone’s wearing white, om symbols, dudes breaking coconuts and there’s that random sacred cow. This is the direction M.I.A. is going, but it only makes since when you share a birth name with the Hindu goddess of creativity.