Enlisting the skills of Bristol animator RUFFMERCY – the same crazy mind who did Danny Brown’s ODB video, as well as videos for Schoolboy Q, Disclosure, Flying Lotus and more – Run the Jewels picked the perfect guy to melt minds and still keep things gangster in this animated music video.

Human forms of their self titled album cover, this mixes real life with RUFFMERCY’s signature warped and twisted psychedelic animations. Morphing from your typical (albeit green) heavy-hitting rap aggressors to zombies, this is mind-melting and social commentary done right.

Mica Nantes

More Run the Jewels
Interview: El-P of Run the Jewels
Listen: Killer Mike & El-P – ‘Run the Jewels’ (full album)