Yasiin Bey x Louis Vuitton

Yasiin Bey features in a new ad for Louis Vuitton inspired by Muhammad Ali

Posted By ACCLAIM Staff | 1-Aug-2012

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Yasiin Bey has been commissioned to appear in Louis Vuitton and Muhammad Ali’s Core Values campaign. The two commercials feature Yasiin Bey in a boxing ring reciting some of Ali’s greatest quotes of all time. Directed by Stuart McIntyre, the new videos Dream and Word also feature artist Niels Shoe Meulman painting on the ring creating beautiful pieces of typography whilst Bey talks.

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