The denim game is a hard nut to crack, with most consumers going for Japanese, American or Italian made denim purely because of preconceived notions that high quality jeans can only be made in those countries. Sydney boys Brody and Luke have launched their new denim label Phable in an attempt to break the mould and offer jeans that are locally made with materials sourced from Japan and Italy, bringing the best materials from around the world to create world-class selvedge denim jeans made in our own backyard.

The Genesis is their debut Spring/Summer range, consisting of a straight and bootleg cut limited to only 600 pairs in each style and a few associated t-shirts to round off the collection. The boys are determined to put Australia on the denim map, keep your eye on Phable in the future as these boys already have some great gear straight out the gate.