At the recent New York trade show, Billionaire Boys Club displayed a preview of their Spring 2013 Collection. In an attempt to rejuvenate their image, Pharrell William’s label have employed a similar approach that provided a successful basis for their 2005 launch. The preview features “updated prepply classics like gingham woven shirts and pique polos in pastel shades, along with pullover logo hoodies and shorts finished in unique camo patterns”.