Prime are having a party! After their Melbourne CBD store got diced with heavy machinery in 2012, the jawnz proprietors are back in the city and will be turning up to celebrate. The event, going down on Friday April 17 at their new store at 188 Little Collins Street, will have booze flowing freely courtesy of Quilmes, and $3K prize pack courtesy of Prime’s favourite brands. All are welcome and it sounds like it’s going to be pretty lit, so we’ll see you there. Don’t forget to RSVP here.