Last night we were invited to help celebrate the launch of Puma’s first ‘Forever Faster’ flagship store at Melbourne Central.

Guests from Melbourne’s media, fashion, and sport set got an exclusive look at the brand’s new season of sports gear in the fresh new location. The atmosphere was buzzing with two of Melbourne’s premier party-starters DJs Yo! Mafia & Larrie on the decks, the finest delicacies from Miss Chu, plus beverages provided by Aguila Beer and Crystal Head Vodka.

Highlights of the night? Live power-lacing stations and a take-home goodie bag including a new pair of Puma kicks. Check out some scenes from the night in our gallery above and make sure to check out the brand new store on your next visit to Melbourne Central.

• Words: Monique Buccheri
• Images: Supplied