The rumour goes that Valentin Ozich came up with the line “I love ugly” when asked to sum up his personal style in three words for a college essay. Although it served as the inspiration for his New Zealand-based clothing line and retailer, the product is far from ugly. Recently unveiled is their collection for the new year, featuring a selection of statement pieces complemented nicely by some more subtle offerings. Included are an array of T-shirts, a floral button-down shirt, shorts, and a super slick minimal bomber jacket. The I Love Ugly 2012-2013 Holiday offerings are available now from both I Love Ugly online and Hypebeast’s online store.