Not turning as many undercut heads as you used to when entering ‘da’ club, or ‘da’ skate park, or ‘da’ cafè? Well, then it’s probably time you worked on your look (and spelling). Coincidently, Milan’s own IUTER have just released their fall/winter lookbook and the results are highly relevant to your fashion needs. (For spelling help see here.)

IUTER is a high-quality streetwear label entirely designed and manufactured in Milan, Italy that prides itself on it’s “ironic, street nature and irreverent soul.”

Aptly titled Augmented Reality, their latest output takes those objects and images you see every day on your walk to the tram stop and morphs them into eye-catching graphics that are perfect for layering your way up the food chain of the urban jungle.

The collection will be available at Father (VIC & WA), Zero Boutique (SA), Notorious and Co (NSW) and Urban Nerd (online).

Photography: Bea De Giacomo
Style: Anna Carraro
Photo Assistant: Giulia Soldavini 

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