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Weekly updates


Once again cementing themselves as one of the main flag-bearers of antipodean streetwear, Auckland-based label I Love Ugly have unveiled their brilliant Spring 2014 lookbook that has been met with a wave of blogosphere buzz.

The collection takes a smart and refined approach to streetwear, offering a spread of crisp high quality shirting, outerwear and tailoring perfect for the impending cooler weather in New Zealand and Australia’s part of the globe. One part minimalist and the other half more graphic, ILU balance sleek black-on-black silhouettes with looks that incorporate clever eye-catching prints, this time with a graffiti-like cartoon and the highlight being a prismatic flag-inspired design that’s guaranteed to be a crowd favourite. With a versatile range of gear spanning from formal to casual, whether it’s channeled through a blazer or a hoodie ILU have honed their clean aesthetic down to an art form.

Scroll through the full lookbook above and shop the collection now at I Love Ugly’s online store.

[Via.]

More I Love Ugly

Lookbook: I Love Ugly November 2013
Lookbook: I Love Ugly July 2013 
The Drop: I Love Ugly 6-panel cap collection