New Melbourne label S.O.H recently released their first delivery of tees, five designs that feature ’70s counter-culture influenced designs. The standout to me will have to be this tee here that references 1974 Australian bikie film Stone‘s movie poster, although I wasn’t familiar with the film before the designer pointed it out. In an age where clothing designs reference Americana no matter their origins, it’s great to see local brands paying homage to obscure Aussie pop culture.

For their first lookbook S.O.H reached out to some of the kids in Odd Future to don their collection, I’m sure this will generate enough hype to surround this first drop. Keep an eye out on this Melbourne brand – they’re making all the right moves from the get-go.