How good was MAD magazine? Those fold-ins? Amazing. Every time I went on a plane trip as a kid I was allowed one mag and MAD was IT! Spy versus Spy? The best… MAD TV however? Not so much.

But yes, ahem, Japan’s Neighborhood obviously has some fondness for the iconic mag also as it has just released its SECOND capsule collection with MAD. The range feature’s MAD’s mascot Alfred E. Neuman across a whole bunch of products including a key chain, mug, stickers and mats. Cop it at honeyee while it last. Spoiler alert: it won’t.