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Weekly updates


Although the brand is usually highlighted for their made in the U.S.A. background, New Balance has opened a factory in Flimby, England and made a video to celebrate it and to show us that no matter where they’re made, all New Balance sneakers are treated with the utmost care and attention to detail. The video takes us through a step-by-step process in which we see exactly how the limited edition sneakers are made. Tonal green suede with a tweed interior, the aesthetics of the shoe reflects the rural origins of England.

Do check out the video above and look for the limited edition 577 sneakers that will be available at select retailers now.