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Weekly updates


To mark 30 years of Zoom Air technology, Nike have chronicled the technology’s evolution, from the initial 1983 Air Force 1s to the birth of the 1995 Nike Air Go LWP, where they first transformed the Air Max idea into something a little more special – Air Zoom. A technology ‘fine-tuned to the specifications of basketball players for a responsive and “springy” feel on the court,’  a sensation early ballers couldn’t quite put their finger on.

But, today we reap the rewards by strapping on the Lebron Xs to bring the heat. And if you’re keen on absorbing more scientific shoe-making know-how you can peep the entire article at Nike.