The Hundreds Fall 2012 Lookbook13-Jul-2012
It brings joy to my heart when I start to see collection drops switch from Summer to Fall. This means we’re clicking over to Winter to Spring down here people! Fuck YES…. The Hundreds released their lookbook for their transition to the cooler months. Shot by the brand’s patriarch Bobby Hundreds, the range was themed around that ol’ 2012 chestnut, The Apocalypse.
“Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories. Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation. The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line. It’s the end of the world as we know it…”
My big question is… is that a fucking WOLF? See it all above in the gallery.
Photographer/ Creative Director – Bobby Hundreds
Producer – Patrick Hill
Stylist – Chelsea Green
Models – Chris Leacock, Mike Barajas, Steven Castillo