Weekly updates:

Style
Posted by

Valley Eyewear continue to depict their fashion forward, cutting edge creativity through their latest campaign dubbed ‘The Happening’. Shot in the historical hills of Bulgaria, the images are really something beautiful. The art direction by founder Michael Crawley gives you a glimpse of the abandoned Communist Party headquarters known as Buzludzha, which has remained untouched since the late 1980s.

Not only does this incredible historical site have a powerful effect on the editorial, but the conditions with which it was shot add to it, creating a sci-fi aesthetic. The models’, Natalie Sole and Jordan Barrett, black clothing contrasts against the white snow giving off a dramatic feel.

They have also released a short video to accompany the shoot which feels more like a movie trailer than a fashion campaign. It contains elements of horror and will keep you in suspense right ’til the end. It’s something I guarantee you won’t want to end, so do yourself a favour and check it out below.

Find out more about the campaign and collection here.

Weekly updates