Pharrell Williams combined two cornerstones of his personal brand–obscene overachieving and extreme optimism, in his latest bit for Adidas Originals, revamping the iconic Superstar silhouette with 50 (!!!!!!) brand new colourways in every shade imaginable.

While you wait for the full pack to drop on March 27, see Pharrell slather on another key strength–smugness, in the newly released campaign video for the collection. Highlighting the vast potential for personal expression which is granted through sheer bulk of options, the film’s largely monochrome colour scheme is broken by the hyper-colour tones of the Superstar re-up.

Or play around with shades on the Supercolor website.

[Via.]

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