Anything Brad Pitt is associated with becomes instantly cool and when you team him up with a brand that has already been represented by the likes of Marilyn Munroe and Nicole Kidman, it’s a potent mix, almost as potent as the 80 ingredient-strong fragrance that’s being represented. Chanel No. 5 has been at the apex of the perfume industry since its inception in 1921, and with Brad Pitt now onboard, this trend looks like it’s going to continue. Watch the There You Are campaign here.