Watch: Dylan Maddux – Derby Of San Francisco Flagship Store

Maddux shoots a video celebrating the return of the Derby Jacket

Posted By Lara Chan-Baker |

An icon of San Fran fashion of the 70s and 80s,  the Derby Jacket was classic workwear, skate-wear, and streetwear all rolled into one. A mark of true style, Derby Of San Francisco made several jackets at the time but one cut really stood out – “The Original”. Taking it back to basics, DOSF are proud to announce the opening of their flagship store in San Francisco on Black Friday (23rd November).

Celebrating the opening of the new store, photographer/filmmaker Dylan Maddux shot and directed ‘Not Fade Away’. The video captures the San Francisco lifestyle with a certain realness and honesty that already has me googling ‘cheap flights to San Francisco’. The Derby Jacket looks right at home in every snippet of the clip and there’s definitely something to be said for that amazing looking sandwich that comes out of an oven somewhere around 1:09.

Doors open for the launch at 12pm and all jackets sold in the first two hours will be sold for a super special sale price of $100. So if you’re lucky enough to be in the area (or own a private jet), all the details you need are below:

Derby Of San Francisco
Opens: 12pm – 23rd November, 2012
1472 Haight Street, San Francisco, Ca. 94117

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