We brought you the monochromatic lookbook and cool backstory to new brand Junya Mafia’s inaugural collection not that long ago and before you’ve had time to blink they’ve now released a video showcasing their 2013 fall/winter threads. Oh and GIFs, because everybody loves those.

Inspired by The Pharcyde’s iconic lo-fi ‘Drop’ music video directed by Spike Jonze, Junya Mafia are really trying to sell themselves as nostalgic lovers of ’90s street culture and align their brand identity with that old scene. Press play and see if they did it justice while picking your favourite piece from the new collection.

Available from Hellz Bellz, hypebeast and, if you’re in Melbourne, Saintside.

Mica Nantes