Everyone’s creative journey begins somewhere. From humble beginnings, individual’s go on to achieve momentous things. PUMA Australia’s latest campaign pays homage to this journey – the ‘First Steps’ series is all about reflecting on where it began.

The first instalment of the series focusses on Ben Clement – a New Zealand born, Melbourne based photographer. Ben first found a love for his craft documenting DIY punk and hardcore shows in his hometown, but quickly evolved his practise to encompass his love of sport when he made the move to Australia. Now he’s the Editor in Chief of ‘Good Sport’, an independent print magazine that celebrates global sporting culture. Watch his journey unfold above, and stay tuned for forthcoming instalments in the series.

A full range of PUMA sneakers and apparel is available to shop via Glue Store.