There are a lot of ‘models’ on Instagram. It’s kind of the place to be discovered these days. The team at Marc by Marc Jacobs know this and they’ve already conducted two model castings exclusively through the social media channel and here are the winners of the most recent campaign. Started back in September last year #castmeMarc version 2.0 solicited about 70,000 (!) entries and the 11-strong winning team boasts individuals from all over North America, as well as some faces from Korea and Russia. The newly-appointed models are now part of Marc by Marc Jacobs SS15 campaign, which you can check out above. See? Sometimes posting all those selfies does pay off.

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