Weekly updates:

Style
Posted by

For 11 days of May, beginning May 16, I Love Ugly have announced plans to release 11 different hat styles in a series they call ‘Split Personalities’. Which, after viewing their video lookbook, seems even more of a fitting title as one song, one mood and one hat swiftly change in to entirely different ones, as though with the ease of flicking a switch. Not unlike, one imagines, how quickly split personalities can switch. Peep the lookbook above, and head over to iloveugly.com to purchase.

For a more detailed look at each style, check the static lookbook here.

  • Words: James Schofield

Weekly updates