Every brand that makes shoes has their own form of technological wizardry to make them the most comfortable things to dip your toes into, whether they’re designed for casual or athletic wear. New Balance has been using top of the line 3D molding technology since 1986, combining computer assisted design data, liquid, powder and lasers to melt the design model into material before chipping away to reveal the finished product. Check out the video above to see the epic-ness unfold.