New Zealand-based streetwear label I Love Ugly just dropped a dope new collection. The first portion of the two-part Lookbook features a slick minimalistic approach to the label’s usual street-style clothing, essentially merging elements of their brand with high fashion’s current fascination with streetwear. Best of both worlds right? What more could you wish for?

The cool peeps at I Love Ugly teamed up with urban photographer trashhand to create this dark yet somehow vibrant series of Photographs. Trashhand (originally from Chicago) travelled to some of the more futuristically styled streets and underground stations London has to offer in order capture the brilliant imagery.

Keep an eye out for part 2 of the lookbook which is set to drop sometime next month.
In the meantime, peep part 1 in the gallery above.

Jarman Cutrona

More I Love Ugly

I Love Ugly opens first Australian store in Melbourne
Lookbook: I Love Ugly – April 2015
The Drop: I Love Ugly present their first eyewear collection