Over the last month and a bit I have been organising the final parts of some new gear for a small label I run called Unimpressed. The current new range of shirts involves six black tees and three white tees.

Last night Michael gave me the final photographs from our lookbook shoot… and we are really happy with the results. I figured I’d post it over here and share it with you. A lot of the photos are taken with Infrared film, so that would account for the extreme redness you see. As the lookbook went online last night, so did three new shirts.