A group of developers have created a device that filters out advertisements in real-time. The project was created as part of the student run hackathon, PennApps. The headset works by streaming video from the goggle-mounted camera/display, while software matches objects seen by the user to a database of advertisements and logos. The software then blurs objects that match the database images in real-time.
Here’s what the developers had to say about the project: “Corporate branding and advertisements are ubiquitous in society today and almost impossible to avoid. What if we lived in a world where consumers were blind to this surplus of corporate branding? Brand Killer is a technology demonstration that envisions a future in which consumers can use augmented reality to opt out of corporate influence. We built a head-mounted display which uses computer vision to recognize [sic] and block brands and logos from the user’s view in real time. It’s AdBlock for Real Life.”
Albeit somewhat cumbersome and awkward-looking, the device has greater implications for the future of augmented reality – in which, one could foreseeably block out more than just adverts… certain people? work? etc.? I can’t wait.