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Weekly updates

On a mission to be the second billionaire in hip-hop, DJ Khaled has announced his ‘We The Best’ signature headphone line with Bang & Olufsen. Anyone who follows DJ Khaled on Instagram is familiar with how much he wants you to know that he’s been working hard “brand expanding” and, after no less than fifteen ‘Grams today, I guess we know what he’s been up to.

The announcement video comes to us via WorldStar (the only site Khaled videos should be viewed on) and is the kind of shameless self-promotion that explains why after releasing an album every year since 2008, people know who Khaled is but have no clue what he actually does.

Check out the official #WeTheBest statement below:

“Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound. We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me…you won’t be disappointed. We The Best Sound, the brand you can trust. H6 with Dj Khaled by B&O @wethebestmusic @wethebestsound @headsaudio @beoplay #GODISTHEGREATEST!”

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