Weekly updates:

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Weekly updates

So Instagram’s been on the warpath, deleting swathes of spam accounts. Maybe you lost a chunk of your following, but how does that scale up for a celeb who has millions of followers? Well, we’ve visualised it for you. And while he didn’t make the cut in terms of gross follower loss, special commendation must go to Ma$e for losing 1.5 million followers (dropping him to a very modest 270,000 real human being followers) giving up on it all and just deleting his entire account. Props.

Data by Zach Allia and Social Blade.

Graphs by Hayley Morris.