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According to the 2014 National Youth Tobacco Survey published by the American Centre for Disease Control and Prevention, the number of middle and high schoolers smoking traditional cigarettes has been overtaken by those using e-cigarettes.

The CDC found that electronic cigarette use has tripled in the past year with 2.5 million American teenagers smoking e-cigarettes. Their use is most popular among high school students with 13.4 percent having smoked an e-cig within a month of taking the survey.

The CDC attributed the increase in use among teens to marketing; with companies creating a wide variety of flavours, the offering free samples and using sex to sell e-cigs. “What we’ve seen in marketing is Mad Men comes to e-cigarettes,” says Tom Skinner, a spokesperson for the CDC.

America currently has no laws which regulate the sale, advertisement and use of electronic cigarettes. Unlike Australia where the marketing and advertising of e-cigs is banned under the same legislation as traditional cigarettes – the Tobacco Advertising Prohibition Act 1992.

Currently in Victoria, the sale of e-cigs containing nicotine is illegal, but flavoured vaporisers aren’t provided that they do not make the claim that they can help quit smoking. Western Australia, South Australia and Queensland all prohibit the sale of any product which is designed to resemble or replace a cigarette although they can still be imported from overseas or other states.

Vaporisers which do not contain nicotine are also exempt from the age restriction placed on traditional tobacco products which means that they can legally be sold to children except in states where all products resembling cigarettes are banned.

The Australian Therapeutic Goods Administration says that they have not yet evaluated electronic cigarettes for quality, safety or performance so it probably pays to be careful with your e-hookah use until it gets completely tested.

[Via.]

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